Amazon Advertising PPC

Why Amazon PPC Matters

PPC campaigns are the backbone of a successful Amazon strategy. They allow your products to appear in front of the right audience at the right time, improving visibility and driving conversions. Effective PPC campaigns don’t just generate clicks—they translate into measurable sales and growth while keeping costs under control.

Our PPC Management Process

• Strategic Campaign Setup

  • Begin with manual campaigns for precise keyword targeting and collecting valuable performance data.

  • Transition to auto campaigns to uncover new opportunities and broaden reach.

  • Use single keyword campaigns to dominate high-converting search terms.

  • Integrate video campaigns for increased engagement and conversions.

  • Leverage ASIN targeting campaigns to capture competitor traffic.

  • Optimize category campaigns to focus on niche-specific searches.

• Bid and Budget Optimization

  • Continuously monitor and adjust bids to ensure the best possible placement.

  • Allocate budgets strategically to maximize the performance of high-converting keywords.

• Advanced Targeting Techniques

  • In-depth Keyword Research: Identify profitable keywords through extensive research and analysis.

  • Negative Keyword Management: Eliminate irrelevant traffic to minimize wasted ad spend.

• Performance Monitoring and Optimization

  • Regularly track and analyze campaign performance metrics such as ACOS, TACOS, CTR, and conversion rates.

  • Refine ad copy, keyword bids, and targeting strategies to improve efficiency and outcomes.

  • Adjust campaigns in real-time to maximize ROI while minimizing unnecessary spend.

• Transparent Reporting

  • Provide weekly reports detailing impressions, clicks, conversions, and profitability.

  • Offer actionable insights to help you understand and improve campaign performance

Why These Steps Matter

• Manual Campaigns for Precision
  Starting with manual campaigns allows us to identify the most effective keywords and gain complete control over targeting. This ensures a strong foundation for campaign success.

• Auto Campaigns for Discovery
  Auto campaigns help uncover additional keywords and ASIN opportunities, allowing us to refine targeting further and expand reach.

• Keyword and ASIN Targeting
  Single keyword campaigns focus on dominating specific, high-performing terms, while ASIN targeting helps you capture traffic from competitors' listings.

• Video and Display Ads
  These formats improve engagement and can showcase your product’s benefits in a visually compelling way, increasing conversion rates.

• Optimizing for ACOS/TACOS
  We constantly monitor ACOS and TACOS, ensuring your campaigns remain profitable while scaling. Our data-driven approach minimizes waste and boosts performance.

Delivering Long-Term Results

At NexosX, we combine data analysis, industry expertise, and innovative strategies to ensure your campaigns succeed. By focusing on every detail—from keyword research to budget allocation and performance optimization—we help your brand achieve measurable growth.

Let us handle your Amazon PPC so you can focus on scaling your business. With NexosX, you’re not just running ads—you’re building a future-proof strategy for success.